65 years after his passing and Ruth is still showing up in Ads! Most recently, Jockey used Babe for their newest commercial (you can see him at the 9 second mark in the below video). Jockey’s positioning of Babe as the “man’s man” from the past, supports Jockey’s message of longevity, as well as the brand’s relevance – yesterday and today. Just another demonstration of the Babe’s lasting presence and the country’s continued appreciation for the Sultan of Swat.
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